PPC Specialist Resume Example and Template

PPC Specialist resumes must showcase expertise in paid search, paid social, and display advertising. Highlight budget management, ROI improvement, and ability to optimize campaigns across platforms like Google Ads and Facebook.

Hiring managers look for proof of optimization skills, ability to manage large advertising budgets, and demonstrated understanding of conversion tracking, bidding strategies, and analytics.

Also searched as

Senior PPC Manager, Google Ads Specialist

Kevin Walsh: PPC Specialist

Charlotte, North Carolina, United States

Summary

Data-driven PPC Specialist with 9 years managing paid search, social, and display campaigns. Currently manage $6.8M annual advertising budget across Google Ads, Facebook, LinkedIn, and programmatic platforms. Improved overall campaign ROAS to 4.2x through strategic optimization, audience targeting, and continuous testing. Generated $28M in attributed revenue.

Work Experience

Senior PPC Manager, Nexus Digital Marketing

Aug 2022 – Present. Digital marketing and e-commerce agency, 120 employees

• Lead PPC strategy and execution for 12 client accounts with combined $6.8M annual advertising budget across Google Ads, Facebook, LinkedIn, and programmatic channels.
• Achieved average campaign ROAS of 4.2x through strategic bid management, audience targeting, creative testing, and conversion optimization.
• Improved new client onboarding efficiency by 35% through development of standardized audit templates and optimization playbooks.
• Managed team of 2 PPC specialists and mentored 3 junior team members on platform skills, analytics, and client relationship management.

PPC Specialist, Performance Marketing Solutions

Apr 2019 – Jul 2022. SaaS marketing and lead generation company, 85 employees

• Managed $3.2M annual paid search and social advertising budget for 8 SaaS and B2B lead generation clients.
• Achieved average ROAS of 3.8x across all campaigns through continuous A/B testing, audience segmentation, and bid optimization.
• Reduced cost-per-acquisition by 28% over 2-year tenure through improved keyword selection, landing page optimization, and audience targeting.
• Generated $12M in attributed revenue for clients while managing complex multi-touch attribution model and monthly reporting.

Google Ads Specialist, Digital Growth Partners

Jun 2017 – Mar 2019. Digital marketing agency, 45 employees

• Managed Google Ads campaigns for 9 client accounts ranging from e-commerce to professional services, generating $1.8M in annual revenue.
• Built Google Analytics tracking and conversion reporting for clients, improving visibility into campaign ROI and customer journey.
• Created best practices documentation and trained 4 junior team members on Google Ads platform, bidding strategies, and optimization techniques.
• Achieved average campaign ROAS of 3.2x across portfolio and recommended Google Ads certification for all team members.

Education

University of North Carolina at Charlotte

Bachelor of Business Administration, Marketing. Sep 2013 – May 2017

Skills

Google Ads and search advertising, Facebook Ads and social advertising, LinkedIn Ads and B2B advertising, Programmatic and display advertising, Bid strategy and optimization, A/B testing and experimentation, Conversion tracking and analytics, Audience targeting and segmentation, Budget management and forecasting, Data analysis and reporting

Languages

English

Certificates and Awards

• Google Ads Certification, Google, 2022
• Facebook Blueprint Certified, Facebook, 2021

Why this look works

PPC Specialists work with data and optimization constantly, so choose a modern, analytical resume template that emphasizes metrics and results. A clean design with clear visual hierarchy for numbers and percentages reflects the precision-focused work. Use a tech-forward color palette suggesting data analysis and optimization.

Resume tips for this job

• Lead with budget scale and ROAS metrics. Show how much budget you've managed and what returns you've achieved. This is how PPC managers are evaluated.
• Include specific platform certifications and expertise. Name Google Ads, Facebook Ads, or other platforms you're certified in or expert with.
• Show cost-per-acquisition and conversion improvements. Demonstrate your ability to optimize campaigns beyond just spending money.
• Highlight testing and optimization methodology. Show you approach PPC strategically through experimentation, not just bid management.

Common questions

Should I include personal project ROAS or budget data?

Only if it's significant and you can speak to the decisions you made. A small personal project with inflated metrics looks worse than listing only professional client work. Stick to work you can defend.

How do I explain campaign performance changes due to platform updates?

Focus on your optimization responses and improvements. For example, 'Adapted account structure and bidding strategy after iOS privacy changes, maintaining ROAS at 4.1x despite industry decline.' Show your problem-solving.

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The person, employers and numbers in this example are fictional, written to show what a strong resume for this job looks like.