Media Planner Resume Example and Template
A media planner's resume demonstrates campaign strategy, budget management, and media channel expertise. Include campaigns managed, budget size, audience reach, and performance metrics.
Advertising agencies hiring media planners value strategic thinking, analytical skills, and ability to optimize media spend. Lead with your largest budget and most successful campaign.
Also searched as
Senior Media Planner, Media Planning Assistant
Victoria Chen: Media Planner
Chicago, Illinois, United States
Summary
Strategic media planner with 5 years developing integrated media campaigns for regional and national brands. Managed media budgets totaling $8M annually. Expertise in digital, broadcast, print, and social media planning. Consistently delivered 15% better results than campaign benchmarks through data-driven optimization.
Work Experience
Senior Media Planner, Midwest Advertising Group
Jan 2022 – Present. Full-service advertising agency, 60 staff
- Managed media planning and buying for 8 accounts with combined budgets of $3.2M annually
- Developed integrated campaigns across digital, social, and broadcast; reached 5M+ consumers per campaign
- Negotiated media buys with networks and platforms; secured 12% media cost reductions on 3 major campaigns
- Analyzed campaign performance data; identified optimization opportunities and adjusted 20+ campaigns mid-flight, improving ROI by 18%
Media Planner, Chicago Digital Media
Mar 2020 – Dec 2021. Digital-focused media planning agency
- Developed digital media strategies for 6 clients ranging from retail to technology; managed budgets from $200K to $1.5M
- Conducted audience research and segmentation; developed personas for 8 campaigns targeting specific demographics
- Planned programmatic display and video campaigns; managed 15+ campaigns across DSPs and ad networks
- Measured campaign performance against KPIs; reported monthly on reach, frequency, and engagement metrics
Media Planning Assistant, Grant Park Communications
Jun 2019 – Feb 2020. Marketing and PR agency
- Assisted senior planners on media planning for 4 major accounts; researched media options and audience data
- Compiled media recommendations and created presentation decks; learned media planning tools and processes
- Monitored media buys and tracked performance; compiled weekly and monthly reporting dashboards
- Participated in media pitch meetings; contributed research and strategic recommendations for client presentations
Education
Northwestern University
Bachelor of Arts, Marketing. Sep 2015 – May 2019
Skills
Integrated media planning, Digital and programmatic advertising, Broadcast and print media, Social media strategy, Audience analysis and segmentation, Campaign budgeting and ROI analysis, Media buying and negotiation, Analytics and reporting, Google Analytics and Tableau
Languages
English, Mandarin Chinese
Certificates and Awards
- Google Marketing Certification, Google Digital Garage, 2020
Why this look works
Media planners should use a professional, data-forward template that emphasizes analytical capability. A layout with clear section hierarchy shows you organize complex information logically. Modern, business-oriented design signals strategic thinking.
Resume tips for this job
- Quantify your media budgets and campaign reach. Saying you managed $3.2M in media budget across 8 accounts is stronger than saying you were a media planner.
- Show performance results. Delivered 15% better results than benchmarks, improved ROI by 18%, or reduced media costs by 12% are concrete metrics that impress.
- Highlight media channel expertise. Digital, programmatic, social, broadcast, and print media require different planning approaches. Show where your strengths lie.
Common questions
How do I explain media planning to people unfamiliar with advertising?
Media planning is deciding where, when, and how to advertise to reach the right audience at the right time. You research audiences, select media channels (TV, social media, radio, etc.), negotiate costs, and optimize campaigns for best results.
Should I include specific campaigns or client names?
Include client names only if they're public or you have client permission. Otherwise, describe the campaign type and budget: Developed integrated campaign for regional retail client with $800K budget reaching 2M consumers. Industry and results matter more than client names.
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The person, employers and numbers in this example are fictional, written to show what a strong resume for this job looks like.