Copywriter Resume Example and Template

Copywriter resumes excel by showcasing campaigns created, revenue generated, and engagement metrics. Include copy types written, A/B test results, platform experience, and brand voice expertise.

Recruiters look for copywriters who understand conversion psychology, can write for different channels, test copy variations, and demonstrate business impact through sales or conversion lift.

Also searched as

Senior Copywriter, Junior Copywriter, Advertising Assistant

Jordan Blake: Copywriter

Austin, Texas, United States

Summary

5 years advertising copywriting and campaign development. Created campaigns generating 8M+ in attributed revenue. Maintained 15% average click-through rate. Expert in email, landing page, and social ad copy for B2C and ecommerce brands.

Work Experience

Senior Copywriter, Growth Marketing Studio

May 2021 – Present. 48-person performance marketing agency

• Created email and paid social copy generating 4.2M attributed revenue annually.
• Tested 45+ copy variations achieving 18% average click-through rate.
• Developed brand voice guidelines for 8 ecommerce client accounts.
• Mentored 2 junior copywriters on persuasion psychology and A/B testing.

Junior Copywriter, Digital Agency Partners

Sep 2018 – Apr 2021. 32-person full-service digital marketing firm

• Wrote email campaigns and ad copy for 15+ client brands.
• A/B tested subject lines improving open rates 22% average.
• Created landing page copy supporting 3.8M revenue annually.
• Collaborated with designers on visual copy integration.

Advertising Assistant, Local Marketing Group

Jul 2016 – Aug 2018. 16-person local advertising service provider

• Wrote social media ad copy and local business promotions.
• Learned email marketing fundamentals and platform basics.
• Assisted with client meetings and campaign planning sessions.
• Contributed to 40+ campaigns across multiple verticals.

Education

University of Texas at Austin

Bachelor of Arts, Communications. Sep 2012 – May 2016

Skills

Persuasive copywriting, Email marketing, Landing page copy, Social ad copy, A/B testing, Brand voice, Conversion optimization, Campaign development, Mailchimp, Conversion psychology

Languages

English

Certificates and Awards

• Certified Marketing Professional, American Marketing Association, 2020

Why this look works

Copywriting focuses on persuasion and results; a bold, confident design reflects the direct impact and business focus that performance copywriting delivers.

Resume tips for this job

• Lead with revenue impact: '8M attributed revenue', 'generated 12 figures in sales'.
• Show test performance: 'maintained 15% CTR', 'improved conversion 22%'.
• Name platforms and tools: email marketing platforms, ad networks, optimization tools.
• Describe copy types: email subject lines, landing page headlines, social ad text.

Common questions

How much credit can I take for revenue my copy generated?

Be honest. If you have clear attribution data from your employer, use it. If not, frame it as 'contributed to' or 'supported X million in attributed revenue'. Marketing is collaborative.

Should I include actual copy samples in my resume?

No. Use a portfolio site instead. Your resume should summarize impact; let the portfolio show actual examples. This keeps your resume clean and focused on results.

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The person, employers and numbers in this example are fictional, written to show what a strong resume for this job looks like.