Media Buyer Resume Example and Template

Media buyer resumes must showcase budget management and campaign performance metrics. Include spend figures, ROI improvements, platform expertise, and negotiation wins. Agencies and brands scan for proven ability to stretch budgets, secure premium placements, and deliver measurable results.

Hiring managers look for specific numbers first: budgets managed, cost-per-action improvements, and platform proficiency across programmatic, display, social, and video channels.

Also searched as

Senior Media Buyer, Junior Media Buyer

Rebecca Martinez: Media Buyer

Chicago, Illinois, United States

Summary

Media buyer with 5 years managing advertising campaigns across programmatic, social, and video platforms. Managed annual media budgets ranging from $1.2M to $3.8M for CPG and e-commerce brands. Reduced cost-per-acquisition by 38% through audience segmentation and bid optimization. Skilled in Google Marketing Platform, Amazon DSP, and real-time bidding systems.

Work Experience

Senior Media Buyer, Velocity Marketing Group

Apr 2022 – Present. Full-service advertising agency with focus on performance marketing

• Managed $3.8M annual media budget across 12 CPG and retail clients with blended ROAS of 4.2x
• Negotiated volume discounts with 8 premium publishers, reducing CPM rates by average of 19%
• Built and optimized 24 programmatic display campaigns using audience data and contextual targeting
• Trained 4 junior media buyers on bid management, platform strategy, and client reporting processes

Media Buyer, Catalyst Digital Media

Jun 2020 – Mar 2022. Mid-sized performance marketing agency

• Managed $2.3M annual media budget across social, display, and video channels for 8 e-commerce clients
• Reduced cost-per-acquisition by 38% through audience segmentation, creative testing, and bid optimization
• Optimized 16 Google Ads campaigns, improving Quality Score by average of 1.8 points across account
• Built dashboard reporting system tracking campaign metrics across platforms for weekly client presentations

Junior Media Buyer, MediaPro Solutions

Sep 2018 – May 2020. Digital media buying firm

• Managed $1.2M annual media budget across Facebook, Instagram, and Google Ads for 6 clients
• Monitored and optimized daily bidding across 40+ active campaigns with spend allocations
• Analyzed campaign performance data and provided recommendations resulting in average 22% CPA reduction
• Maintained client relationships through weekly check-in calls and comprehensive performance reporting

Education

University of Illinois at Urbana-Champaign

Bachelor of Science, Marketing. Aug 2014 – May 2018

Skills

Google Marketing Platform, Facebook Ads Manager, Amazon DSP, Programmatic display advertising, Real-time bidding, Audience segmentation, Campaign optimization, Excel and analytics, ROAS tracking, Publisher negotiations

Languages

English, Spanish

Certificates and Awards

• Google Ads Certification, Google, 2023

Why this look works

Media buying demands precise, data-focused presentation. This template uses clean layouts with clear emphasis on metrics and results. The structured design reflects the analytical mindset your work requires while maintaining visual credibility with agency partners.

Resume tips for this job

• Always lead with budget figures. This is the primary metric agencies use to evaluate media buyer competency. Bigger budgets managed equal higher-level opportunity.
• Include specific platform expertise. Name Google Marketing Platform, Amazon DSP, programmatic platforms, or social channels you've managed. Platform knowledge is directly hireable.
• Quantify your performance improvements: CPA reduction percentages, ROAS figures, CPM savings, or Quality Score improvements. Agencies live and die by these metrics.
• List the number of active campaigns you've managed simultaneously. This shows your capacity to handle complexity and scale.

Common questions

Should I list individual campaigns or just overall budget figures?

Lead with overall budget figures and client count, then highlight 2 to 3 of your biggest wins or most complex campaigns. This shows both scale and individual campaign competency. Use achievements that show percentage improvements or premium placements you secured.

How do I show platform expertise when I've used different platforms across jobs?

List all platforms you're proficient in under skills, then call out your deepest expertise in your summary or current role. Platforms and certifications matter tremendously. If you have Google Ads or Facebook Blueprint certification, list those prominently.

What if my campaigns have confidentiality restrictions?

You can still list budget figures and results without naming the client. Say a CPG brand or a major retail e-commerce client. Focus on what you actually achieved: cost reductions, volume growth, or platform optimizations that didn't involve proprietary strategy.

Edit this resume in the builder

The person, employers and numbers in this example are fictional, written to show what a strong resume for this job looks like.