Influencer Marketing Manager Resume Example

Strong Influencer Marketing Manager resumes demonstrate expertise developing creator partnership strategies, managing campaigns with influencers and content creators, and driving measurable business results through social influence. Include creator partnerships managed, reach, and campaign ROI.

Hiring managers look for proven ability to identify and vet creators, negotiate partnerships, manage campaigns end-to-end, and demonstrate business impact through influencer channels.

Also searched as

Creator Relations Manager, Social Media Marketing Specialist

Victoria Gomez: Influencer Marketing Manager

Los Angeles, California, United States

Summary

Results-driven Influencer Marketing Manager with 8 years building creator partnerships and executing influencer campaigns for consumer and tech brands. Managed relationships with 120+ content creators across social platforms. Executed 45+ influencer campaigns reaching 65M+ impressions with average engagement rate of 6.2%. Generated $8.4M in attributed revenue through influencer partnerships.

Work Experience

Influencer Marketing Manager, Social Impact Brands

Mar 2022 – Present. Digital marketing and influencer agency, 95 employees

• Lead influencer marketing strategy for 8 client brands, identifying creators, negotiating partnerships, and executing 20+ campaigns annually.
• Managed relationships with 85 content creators ranging from micro-influencers to celebrities, reaching combined audience of 45M followers.
• Executed campaigns generating 28M annual impressions with average engagement rate of 6.8% and 3,400 conversions.
• Developed influencer brief templates and performance metrics, establishing process standards improving campaign efficiency by 30%.

Creator Relations Manager, Momentum Digital Marketing

Jan 2020 – Feb 2022. Digital marketing agency, 140 employees

• Managed influencer partnerships and campaigns for 6 client brands, coordinating creator outreach, vetting, and campaign execution.
• Built network of 70+ content creators across Instagram, TikTok, and YouTube in fashion, beauty, and lifestyle categories.
• Executed 18 influencer campaigns generating 22M impressions and 2,100 attributed conversions with average ROI of 4.2x.
• Negotiated influencer contracts and rates, securing favorable terms resulting in 18% cost reduction per campaign.

Social Media Marketing Specialist, Urban Lifestyle Media

Jun 2018 – Dec 2019. Media and influencer marketing company, 75 employees

• Supported influencer marketing initiatives for 4 client brands, coordinating creator partnerships and campaign execution.
• Identified and vetted 35 micro-influencers in target categories, evaluating audience demographics, engagement rates, and brand fit.
• Executed 7 influencer campaigns generating 8M impressions and building creator relationships for future partnerships.
• Tracked campaign performance metrics and provided client reporting on reach, engagement, and conversion data.

Education

University of Southern California

Bachelor of Business Administration, Marketing and Digital Media. Sep 2014 – May 2018

Skills

Influencer identification and vetting, Creator relationship management, Influencer campaign strategy and execution, Contract negotiation and management, Social media platforms and analytics, Audience demographic analysis, Content approval and management, Performance tracking and reporting, Micro and macro-influencer marketing, Community management

Languages

English

Why this look works

Influencer Marketing Managers work at the intersection of social media culture and brand strategy. Choose a modern, visually engaging resume template that reflects social media expertise and creator culture. A contemporary design with room for campaign examples and social metrics works well. Use colors suggesting social platforms and digital culture.

Resume tips for this job

• Include creator numbers and reach metrics. Show how many creators you've worked with and the combined audience size you can reach.
• Highlight campaign examples with specific metrics. Show impressions reached, engagement rates, and conversion numbers for successful campaigns.
• Demonstrate creator vetting expertise. Show you understand audience demographics, authenticity, and brand fit when selecting creators.
• Include multi-platform experience. Show you work across Instagram, TikTok, YouTube, and other platforms where influencers operate.

Common questions

Should I name specific influencers I've worked with?

Yes, if the creators are comfortable and it's not confidential. Naming recognizable influencers demonstrates scale of relationships you've managed. If partnerships are confidential, use descriptions like 'beauty micro-influencers' or 'fitness creators with 100K+ followers.'

How do I show impact if engagement is high but conversions are low?

Emphasize engagement and reach alongside conversions. High-engagement influencer campaigns build brand awareness and loyalty, which has long-term value. Show the full funnel impact, not just direct conversions.

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