Email Marketing Specialist Resume Example

Email Marketing Specialist resumes demonstrate proficiency with email platforms, ability to build and segment audiences, and proven ability to drive open rates, click rates, and conversions. Include subscriber growth, campaign performance metrics, and marketing automation expertise.

Recruiters look for proof of copywriting skills, understanding of email deliverability, ability to test and optimize campaigns, and experience building customer journeys through email.

Also searched as

Email Marketing Coordinator, Email Marketing Assistant

Michelle Torres: Email Marketing Specialist

Los Angeles, California, United States

Summary

Results-oriented Email Marketing Specialist with 9 years developing and executing email campaigns for consumer and B2B brands. Grew email subscriber base from 45K to 320K through strategic list building and engagement initiatives. Achieved average open rate of 32% and click-through rate of 4.8% through segmentation, personalization, and copy optimization.

Work Experience

Email Marketing Specialist, Brand Elements Media

Apr 2022 – Present. Fashion and lifestyle e-commerce company, 185 employees

• Manage all email marketing initiatives for 320K active subscribers, designing, executing, and analyzing campaigns across promotional, retention, and transactional categories.
• Achieved 32% average open rate and 4.8% click-through rate through audience segmentation, personalization, and subject line optimization.
• Increased email revenue contribution by 18% year-over-year through strategic send timing, product recommendations, and abandoned cart recovery campaigns.
• Built 12 automated customer journey workflows resulting in 28% of email revenue generated through automation, improving efficiency and customer lifetime value.

Email Marketing Coordinator, Growth Marketing Agency

Sep 2019 – Mar 2022. Digital marketing agency, 60 employees

• Managed email marketing for 7 client accounts ranging from SaaS to e-commerce, executing 60+ campaigns annually.
• Grew client email subscriber bases by average 45% through strategic lead capture, list building, and signup optimization initiatives.
• Achieved average open rates of 28% and click-through rates of 4.2% across all campaigns through testing and optimization.
• Built email marketing reports and dashboards tracking campaign performance, subscriber growth, and revenue attribution for client reviews.

Email Marketing Assistant, Digital Commerce Solutions

Aug 2017 – Aug 2019. E-commerce software and services company, 120 employees

• Supported email marketing operations for growing e-commerce brand, executing weekly promotional campaigns and transactional emails.
• Grew email subscriber base from 45K to 128K over 2 years through strategic list building and signup optimization.
• Achieved average open rates of 26% and click-through rates of 3.8% and identified segmentation opportunities improving campaign performance.
• Tested subject lines, send times, and email copy, providing recommendations to senior team on optimization strategies.

Education

California State University, Los Angeles

Bachelor of Business Administration, Marketing. Sep 2013 – May 2017

Skills

Email campaign design and execution, HubSpot and Klaviyo platforms, List segmentation and audience targeting, A/B testing and optimization, Marketing automation and workflows, Copywriting for email, HTML email coding, Deliverability and compliance, Analytics and reporting, Customer journey mapping

Languages

English, Spanish

Certificates and Awards

• HubSpot Email Marketing Certification, HubSpot Academy, 2022

Why this look works

Email Marketing Specialists work with data, creativity, and customer psychology combined. Choose a template that feels both analytical and creative, balancing precision with personality. A clean, modern design with space for metrics reflects the optimization-focused nature of email marketing.

Resume tips for this job

• Lead with email metrics: subscriber count, open rate, click-through rate, and revenue contribution. These are the measures of email marketing success.
• Show subscriber growth over time. Demonstrate your ability to build and maintain healthy, engaged email lists.
• Include automation and workflow examples. Show that you understand marketing automation beyond just sending campaigns.
• Highlight segmentation and personalization strategies. These drive the performance improvements that make email marketing valuable.

Common questions

Should I include email design or coding skills if I'm not a designer?

Mention basic HTML email coding if you have it, but don't overstate design skills. Focus on strategic skills like segmentation, copywriting, and optimization. Say 'collaborated with design team' if design is handled by specialists.

How do I explain industry-wide deliverability issues or blacklist incidents?

Focus on proactive measures you take: compliance, list hygiene, authentication setup. If an incident occurred, explain what went wrong, how you fixed it, and what you learned. Show your expertise prevents problems.

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The person, employers and numbers in this example are fictional, written to show what a strong resume for this job looks like.