Digital Marketing Manager Resume Example

A strong Digital Marketing Manager resume showcases expertise across channels like email, social media, paid advertising, and content marketing. Include specific metrics on campaign performance, audience growth, and ROI generated.

Hiring managers look for experience managing paid advertising budgets, analytics expertise, ability to lead small teams, and proven ability to drive conversions and customer acquisition.

Also searched as

Senior Digital Marketing Specialist, Digital Marketing Coordinator

Brandon Reyes: Digital Marketing Manager

Phoenix, Arizona, United States

Summary

Performance-focused Digital Marketing Manager with 9 years managing integrated digital campaigns across paid search, social media, email, and content marketing. Led digital team managing $4.2M annual budget. Grew organic traffic 156% and generated $11.8M in attributed digital revenue through data-driven strategy and optimization.

Work Experience

Digital Marketing Manager, Frontier Retail Ventures

May 2022 – Present. E-commerce and retail technology company, 320 employees

• Lead digital marketing team of 4 people managing $4.2M annual budget across paid search, social media, email, affiliate, and display channels.
• Achieved 28% year-over-year increase in digital revenue to $11.8M through improved targeting, audience segmentation, and conversion rate optimization.
• Grew email subscriber base from 186K to 412K through strategic list building initiatives, improving open rates by 34% and click-through rates by 41%.
• Managed paid search and social campaigns generating $8.2M in attributed revenue with average ROAS of 4.2x, optimizing bid strategies and creative testing.

Senior Digital Marketing Specialist, Clearview Marketing Group

Mar 2019 – Apr 2022. Digital marketing agency, 85 employees

• Managed digital campaigns for 12 client accounts with combined annual budget of $2.8M across search, social, email, and display advertising.
• Grew organic search traffic for largest client account by 156% over 2 years through SEO optimization, content strategy, and technical improvements.
• Implemented marketing automation platform for 8 clients, improving email campaign performance and enabling lead nurturing workflows.
• Developed and managed paid social advertising campaigns generating 2.4M impressions and $1.2M in attributed sales across Facebook, Instagram, and LinkedIn.

Digital Marketing Coordinator, Momentum Digital Solutions

Aug 2017 – Feb 2019. SaaS platform for digital marketing agencies, 160 employees

• Supported digital marketing efforts for in-house campaigns and client projects across email, social media, and paid advertising.
• Implemented Google Analytics tracking and reporting dashboard providing visibility into campaign performance across 8 digital channels.
• Created and executed email marketing campaigns with average open rates of 28% and click-through rates of 6%, supporting lead generation for sales team.
• Managed social media accounts across LinkedIn, Twitter, and Facebook, growing followers by 34% and increasing engagement rate by 52%.

Education

Arizona State University

Bachelor of Science, Digital Marketing and Media. Sep 2013 – May 2017

Skills

Google Ads and paid search management, Facebook Ads Manager and social advertising, Google Analytics and data analysis, Marketing automation platforms, Email marketing and segmentation, Content strategy and creation, SEO and organic search, A/B testing and optimization, HubSpot and Marketo, Team leadership and project management, Excel and data visualization

Languages

English, Spanish

Certificates and Awards

• Google Analytics Certification, Google, 2021
• Facebook Blueprint Certified, Facebook, 2022

Why this look works

Digital Marketing Managers work in fast-moving, data-driven environments, so a modern, clean resume design with vibrant accents reflects that energy. Use a template with strong visual hierarchy that makes metrics stand out. Incorporate subtle design elements that suggest technology and innovation without looking trendy.

Resume tips for this job

• Emphasize channel expertise and diversity. Show you've managed search, social, email, content, and analytics, not just one channel.
• Always include budget scale and ROAS or revenue attribution metrics. Digital marketing is measured in performance, so lead with results.
• Highlight analytics and optimization capabilities. Show experience with A/B testing, conversion rate optimization, and data-driven decision making.
• Demonstrate team leadership and vendor management experience. Digital managers often lead small teams and work with agencies or freelancers.

Common questions

Should I include social media follower numbers on my resume?

Only if the growth is significant relative to your role or audience. A 10x growth in followers over 2 years is worth mentioning, but average account maintenance is less relevant than engagement rate or revenue impact.

How do I explain what happened when a campaign underperformed?

Focus on successful campaigns and measurable improvements you made. If asked about underperformance in an interview, explain the factors, what you learned, and how you'd approach it differently. Resumes should emphasize successes.

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The person, employers and numbers in this example are fictional, written to show what a strong resume for this job looks like.