Advertising Manager Resume Example and Template

Advertising Manager resumes showcase ability to develop integrated advertising strategies, manage budgets effectively, and drive business results through media purchasing and creative oversight. Highlight campaigns led, budget managed, and ROI achieved.

Recruiters seek proof of media strategy expertise, ability to manage agency relationships, understanding of multi-channel advertising, and demonstrated success connecting advertising to business outcomes.

Also searched as

Senior Advertising Specialist, Advertising Coordinator

Robert Hayes: Advertising Manager

Chicago, Illinois, United States

Summary

Strategic Advertising Manager with 10 years developing integrated advertising campaigns for brands and agencies. Managed $12M+ annual advertising budgets across TV, digital, outdoor, and print channels. Delivered campaigns reaching 85M+ annual impressions with average ROAS of 4.1x. Built relationships with media agencies and vendors supporting efficient campaign execution.

Work Experience

Advertising Manager, Northern Consumer Brands

Oct 2021 – Present. National consumer goods company, 650 employees

• Lead advertising strategy and campaign execution for 5 product lines with annual budget of $12M across TV, digital, outdoor, and print.
• Developed integrated campaign strategies achieving average ROAS of 4.1x and contributing $28M in attributed revenue.
• Managed relationships with 6 media agencies and negotiated $2.4M in annual media placements resulting in 24% cost savings.
• Oversaw campaign performance analytics and reporting, conducting monthly reviews with executive leadership and driving optimization decisions.

Senior Advertising Specialist, Momentum Advertising Group

Apr 2018 – Sep 2021. Full-service advertising agency, 180 employees

• Managed advertising campaigns for 12 client accounts with combined annual budget of $8.2M across TV, digital, outdoor, print, and experiential.
• Developed integrated campaign strategies for 8 major product launches, coordinating creative development, media planning, and budget allocation.
• Achieved average campaign ROAS of 3.8x and contributed $18M in attributed client revenue over tenure.
• Built client relationships through quarterly business reviews, campaign performance reporting, and strategic planning sessions.

Advertising Coordinator, Creative Solutions Agency

Jul 2016 – Mar 2018. Boutique advertising and marketing agency, 65 employees

• Coordinated advertising campaigns for 8 client accounts, supporting media planning, creative production, and campaign execution.
• Managed advertising budgets up to $350K per account, tracking spending and ensuring compliance with approved media plans.
• Negotiated media placements and vendor contracts, resulting in 15% average cost reduction compared to initial proposals.
• Prepared campaign performance reports and analytics summaries for client presentations.

Education

Northwestern University

Master of Business Administration, Marketing. Sep 2014 – May 2016

University of Illinois Urbana-Champaign

Bachelor of Business Administration, Marketing and Advertising. Sep 2010 – May 2014

Skills

Integrated advertising strategy and planning, Media planning and buying, Budget management and forecasting, Creative oversight and development, Agency relationship management, Campaign performance analysis, Multi-channel advertising execution, Consumer insights and targeting, Digital advertising platforms, Data analysis and reporting

Languages

English

Certificates and Awards

• Google Ads Certification, Google, 2020

Why this look works

Advertising Managers work across creative and analytical domains, so choose a professional template that conveys both strategic thinking and creative vision. A sophisticated design that balances precision with creativity reflects the advertising industry. Use colors suggesting both data and design.

Resume tips for this job

• Lead with budget scale and ROAS metrics. Show how much budget you've managed and what returns you've achieved. This is how advertising managers are evaluated.
• Highlight integrated campaign examples. Show your ability to coordinate across multiple channels, not just single-channel campaigns.
• Include creative and media strategy balance. Show you can both guide creative development and manage media purchasing effectively.
• Demonstrate agency relationship management. Show you can work effectively with external agencies and vendors to execute campaigns efficiently.

Common questions

Should I include specific brand names if I worked on well-known campaigns?

Yes, if you can speak to your role. Naming major brands demonstrates the scale and sophistication of work you've handled. If work is confidential, use descriptions like 'national consumer goods brand' or 'technology company.'

How do I show creative capability if I don't develop ads myself?

Show your creative direction and oversight. Describe how you briefed creative teams, reviewed concepts, and guided development. Emphasize strategic creative direction over hands-on production.

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The person, employers and numbers in this example are fictional, written to show what a strong resume for this job looks like.